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- The Hype Machine: The Madness of Crowds in the New Social Age
- Sinan Aral
- 18 March 2019 Sinan Aral
Sinan Aral ð 3 read & download
Cting the influence of peers into our daily decisions driving the products we buy how we vote and even who we lovePacked with original research conducted by Aral and his team The Hype Machine describes the impact of social media on statecraft politics voting business and public health and shows us how to adapt our society to the hyper socialized state the Hype Machine has wroughtThis is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected digital era as it impacts society.
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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIREDIn this brilliant smart thinking book about the power and influence of social media Professor Sinan Aral shows how ‘hyper socialization’ has profoundly changed usWhy does fake news spread faster than the truthDo products and ideas become popular because they are good or because they are rated highly onlineHow does influence actually work and what does it mean to be influentialWhich strategies and tactics can help businesses survive and thrive in the New Social AgeHuman beings have always been a so.
review The Hype Machine: The Madness of Crowds in the New Social Age
Cial species We’ve been communicating and co operating with one another since the dawn of time But today something is different Over the last decade we’ve doused the fire of human interaction with high octane gasoline We’ve created technologies that massively amplify the ways in which we interact with one another automated by machine intelligence that is designed to inform stimulate and entertain us Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’ Digital platforms like Facebook Snapchat and Twitter are inje.